The Denver Young Professionals is a group born of the Denver Metro Chamber of Commerce.
CHALLENGE: In the ever-changing business landscape, young professionals didn’t know where or even whom to turn to for advice, networking, or leadership.
SOLUTION: Create a poster series that communicates to a younger audience that there is a thriving group of young business leaders in Denver.
RESULTS: Attendance grew an additional 50% for the first event. And membership has nearly doubled since launch of the new brand.