The Alley is a vibrant eatery and cantina located in the heart of historic downtown Littleton. Prior to their grand opening, we were challenged to create a brand that pays homage to Littleton’s roots, yet embraces the future.
To accomplish this, we infused the old with the new, the historic with the modern. The primary mark was developed with this collaboration in mind. The serif font is a subtle nod to the town’s history, while the modern sans serif font speaks to the future. The icon reinforces this infusion, taking a modern twist on a Mayan-inspired symbol. The result is ‘Mountain Mexican’ at its finest.
In addition to the branding itself, we created logos for historic Littleton businesses that would be featured in the restaurant. These logos bring the town’s history front and center and are a reminder of those who helped make Littleton what it is today.
Photography credit: Armando Martinez
Silver City is a saloon and eatery located in the iconic Elks Building in the heart of Aspen, Colorado. This historic landmark was built during the Silver boom in 1891. With its western flair and vintage imagery throughout, the saloon was designed to pay homage to Aspen’s western roots.
To promote this mountain saloon, we created a print and social campaign using old-timey vernacular paired with intricately designed fonts and ornate silver details.
Well go on, take a gander - we reckon you’re gonna like it.
Compass Fitness is changing the Denver fitness scene, by offering a wide array of personal- and group-training classes – all conveniently located under one roof. To promote this high-energy and multifaceted gym, they needed a brand that was equally versatile and bold.
The idea: Compass Fitness. Find your direction.
With the wide variety of classes offered, Compass Fitness allows their members to explore and find their best fit. The brand identity was designed with this adventurist attitude in mind. The sans-serif font is a subtle nod to strength and fitness, while the script font creates a sense of movement and exploration. The directional elements in the primary and secondary logos reinforce the tagline and serve as a reminder that personal fitness is a journey, not a destination.
I had the opportunity to work on the rebrand for this fantastic audio production studio in Boulder, Colorado.
My goal was to capture the fun, yet professional vibe these guys put out through a unique design style. I wanted something that would represent the art of audio sound design. The result was this musically inclined design featuring the Coupe Studios logo at the heart of it all.
Kofenya Coffee is a local coffee shop on the campus of Miami University in the heart of Oxford, Ohio. Due to the location, most of their customers are students, faculty, and alumni of the university – many of whom call Kofenya their second home because of their laid-back and inviting atmosphere. To honor this loyal patronage, we were tasked with refreshing their brand to encompass Kofenya’s ties to the university.
The Idea: To reinforce that Kofenya is a second family to many students and faculty, we created a brand centered around a family crest.
The crest pays tribute to the university, by pairing modernized collegiate-inspired fonts with an illustration of the state, and serves as a reminder that you are a part of the Kofenya family.
Bristlecone Homes is a custom home builder located in Littleton, Colorado. They specialize in developing high end residential properties with a focus on detailed craftsmanship.
As a part of a larger firm, Bristlecone Construction, the design and development of the Bristlecone Homes brand needed to compliment the parent brand, yet feel like it's own specialty.
To accomplish this, we created a set of marks incorporating some of the elements of Bristlecone Construction, while adding a new twist. In addition, to reinforce the focus on craftsmanship and create a premium look, we used a rich color palette with deep blues and gold tones.
The Texas A&M Foundation exists to make an impact in the lives of students through financial donations. In partnership with Hofmeister Creative, we developed a campaign that helps showcase the positive influence donors can make in a student's life. This campaign features the stories of 2 students and how The Foundation has made a difference in their lives.
Getting trademarked, getting sued, or getting a business up and running. These things are complicated for everyone, especially if you’re geared to think with your right brain. Haskins Legal Counsel empowers creative professionals with the resources they need to succeed and keep their original work original.
CHALLENGE: Rebrand the law firm.
SOLUTION: Create a logo, color palette, tagline, and poster series that are bold and stand out from other firms, because Haskins is not your typical law firm.
IDEA: This is law for makers.
Barata is a mix of Barre & Tabata workouts designed specifically for women to boost strength and metabolism. This fast paced, interval training demands results. The owner of this awesome, metabolism blasting, booty kicking regimen challenged us to create a brand that was as equally booty kicking.
Come one, come all. We all make advertising in Denver great. This is a series of work created to promote Colorado Ad Day.
The following is a series of spec work created to pitch University of Houston - Clear Lake. For this campaign, we focused on UHCL's close ties to the Johnson space center and created a variety of inspirational and motivational sayings centered around space.
THE IDEA: Houston, we have the problem solvers. Defy gravity at UHCL.
CHALLENGE: Recruit 1,600 students to register by start of class in August 2016.
SOLUTION: We went to work and launched the school’s first marketing campaign in fewer than 60 days.
The campaign puts the focus on the student and what it's like to be a Skyhawk. The campaign utilizes bold and uplifting messaging to inspire prospective students.
RESULTS: Since the campaign's launch 60 days ago, response has been highly positive both internally and externally.
In partnership with Optera Group, we developed two infographics for vmware to explain how digital transformation has made the CISO indispensable and is transforming the roles of a CIO.
CHALLENGE: Develop a new brand for Brighton that will take the city into its next iteration.
SOLUTION: To showcase the city’s strengths, quality of life, educational systems, cultural arts, and residential, historical, and recreational assets in a cohesive and unified way, we created the "It all grows in Brighton" campaign.
IDEA: Whatever you plant here will become something more.
The following is a series of spec work created to pitch Black Hills State University.
BHSU is located in the beautiful Black Hills of South Dakota. The location, scenery, and outdoor lifestyle are big draws for prospective students. So we utilized the environment and created a campaign focused on the Black Hills.
THE IDEA: Conqueror these hills, conqueror any hill.
CHALLENGE: Show that Banner MD Anderson Cancer Center does whatever it takes to offer world-class cancer care.
SOLUTION: The fight against cancer takes more than medicine. It also takes a community. So that’s what we created—a community of encouragement, allowing people to offer words of hope and support to cancer patients at Banner MD Anderson Cancer Center.
RESULTS: In under a year, we increased public perception by 9 percent that the center offers the country’s best cancer care. After the campaign, 15 percent more consumers agree Banner MD Anderson Cancer Center’s cancer care is excellent.
The Denver Young Professionals is a group born of the Denver Metro Chamber of Commerce.
CHALLENGE: In the ever-changing business landscape, young professionals didn’t know where or even whom to turn to for advice, networking, or leadership.
SOLUTION: Create a poster series that communicates to a younger audience that there is a thriving group of young business leaders in Denver.
RESULTS: Attendance grew an additional 50% for the first event. And membership has nearly doubled since launch of the new brand.
The mission of Child Advocates-Denver CASA (court-appointed special advocates) is to advocate for the best interests of abused and neglected children in Denver Juvenile Court through the services of specially selected and trained community volunteers.
I have had the opportunity to work with this amazing organization for three years now.
CHALLENGE: 2015 marked the 20th-anniversary of CASA Denver. They came to us with a project of developing a 20th anniversary logo, annual report, and collateral for their annual breakfast to promote their 2020 vision: A CASA for every child in need.
SOLUTION: In order to create something totally different in honor of their 2020 vision, I utilized a vector style artwork. In the past, most of the artwork featured photography.
RESULTS: CASA had a very successful turnout for the breakfast and was able to share their mission and story with even more attendees.
Michael Moore, a renowned makeup artist, tasked us with creating a new brand for his online blog.
With Michael's focus on beauty from the inside, "Moore to Life" was born. We created a brand to match. There’s more to life. And there’s more to you than just what meets the eye. When you live beautiful, you feel beautiful. And live… a more beautiful life.
The following is a series of spec work created to pitch South Dakota State University.
For this campaign, we focused on SDSU's mascot, Jack the jackrabbit. We created a series of inspirational and motivational sayings centered on the furry but fierce hare.
THE IDEA: Jump. Hop. Leap farther. Your adventure starts at SDSU.
CHALLENGE: Raise awareness for those who want a group workout without feeling like they’ve joined the CrossFit cult.
SOLUTION: We put our kettlebells where our mouths are and created a coupon book and poster series to increase awareness.
IDEA: You don’t have to be in shape to join a gym. This isn’t fitness for fad-seekers and grunters. This is working out the way working out was meant to be — to make you sweat.
CHALLENGE: Educate women who have had an abnormal mammogram that Banner MD Anderson Cancer Center’s breast clinic has the tools and technology to offer an expert second opinion.
SOLUTION: A 30-second television spot that taps into the mindset of a woman when she gets an abnormal mammogram. The spot corresponded with print, digital, and radio executions.
RESULTS: After four months, surgical volume was up 276%.
THE GOAL: Encourage families to ski together when their children are young.
CHALLENGE: Break down barriers that might discourage a family with young children from participating.
SOLUTION: We created a fun campaign that plays on the idea of ski school.
THE IDEA: Helmet, check. Goggles, check. No. 2 pencil? Not up here. Our supply list goes on, so put down the library card and the calculator. Welcome to Winter School. It’s time to take your seat on the gondola. For recess to have no bell. And for students to stop and play. Class is in session, and open enrollment begins now.