Wash Perk is a neighborhood coffee shop located near the iconic Washington Park in Denver, Colorado. Created with the idea of community in mind, Wash Perk takes pride in their laid-back atmosphere, inviting customers to enjoy craft creations and stay awhile.
To reinforce the idea of community and match the shop’s eclectic vibe, we created a brand that’s equally relaxed and inviting. The primary font is artisan inspired and gives a subtle nod to Washington Park by emphasizing the “E” in Perk. The icon also speaks to the location by featuring an aspen tree and incorporating a stained-glass design that is prominent throughout the shop. The result is a craft-focused, community-centered, laid-back brand as welcoming as the coffee shop itself.