CHALLENGE: Recruit 1,600 students to register by start of class in August 2016.
SOLUTION: We went to work and launched the school’s first marketing campaign in fewer than 60 days.
The campaign puts the focus on the student and what it's like to be a Skyhawk. The campaign utilizes bold and uplifting messaging to inspire prospective students.
RESULTS: Since the campaign's launch 60 days ago, response has been highly positive both internally and externally.