The Alley is a vibrant eatery and cantina located in the heart of historic downtown Littleton. Prior to their grand opening, we were challenged to create a brand that pays homage to Littleton’s roots, yet embraces the future.
To accomplish this, we infused the old with the new, the historic with the modern. The primary mark was developed with this collaboration in mind. The serif font is a subtle nod to the town’s history, while the modern sans serif font speaks to the future. The icon reinforces this infusion, taking a modern twist on a Mayan-inspired symbol. The result is ‘Mountain Mexican’ at its finest.
In addition to the branding itself, we created logos for historic Littleton businesses that would be featured in the restaurant. These logos bring the town’s history front and center and are a reminder of those who helped make Littleton what it is today.
Photography credit: Armando Martinez