Soccer Stop is a Denver-based retail store that is one of a handful of stores nationally that carry officially licensed World Cup gear.
CHALLENGE: Create a new logo and campaign that would cut through the saturated market of the World Cup.
SOLUTION: The logo was inspired by the U.S.'s team logo, implementing a shield with stripes and a bold red. In addition, we created a TV spot that could stand on its own in a busy and often overproduced commercial market during the World Cup, all the while letting fans know where they can get authentic gear. Since our target market skewed male, especially younger male, we wanted to play on their sense of humor.