CHALLENGE: Raise awareness for those who want a group workout without feeling like they’ve joined the CrossFit cult.
SOLUTION: We put our kettlebells where our mouths are and created a coupon book and poster series to increase awareness.
IDEA: You don’t have to be in shape to join a gym. This isn’t fitness for fad-seekers and grunters. This is working out the way working out was meant to be — to make you sweat.