Kofenya Coffee is a local coffee shop on the campus of Miami University in the heart of Oxford, Ohio. Due to the location, most of their customers are students, faculty, and alumni of the university – many of whom call Kofenya their second home because of their laid-back and inviting atmosphere. To honor this loyal patronage, we were tasked with refreshing their brand to encompass Kofenya’s ties to the university.
The Idea: To reinforce that Kofenya is a second family to many students and faculty, we created a brand centered around a family crest.
The crest pays tribute to the university, by pairing modernized collegiate-inspired fonts with an illustration of the state, and serves as a reminder that you are a part of the Kofenya family.