THE GOAL: Encourage families to ski together when their children are young.
CHALLENGE: Break down barriers that might discourage a family with young children from participating.
SOLUTION: We created a fun campaign that plays on the idea of ski school.
THE IDEA: Helmet, check. Goggles, check. No. 2 pencil? Not up here. Our supply list goes on, so put down the library card and the calculator. Welcome to Winter School. It’s time to take your seat on the gondola. For recess to have no bell. And for students to stop and play. Class is in session, and open enrollment begins now.