CHALLENGE: Show that Banner MD Anderson Cancer Center does whatever it takes to offer world-class cancer care.
SOLUTION: The fight against cancer takes more than medicine. It also takes a community. So that’s what we created—a community of encouragement, allowing people to offer words of hope and support to cancer patients at Banner MD Anderson Cancer Center.
RESULTS: In under a year, we increased public perception by 9 percent that the center offers the country’s best cancer care. After the campaign, 15 percent more consumers agree Banner MD Anderson Cancer Center’s cancer care is excellent.