CHALLENGE: Help a large hospital system develop a program to help kids stay healthy. The idea stemmed from a desire to keep kids well and at a healthy weight and to help them learn to be active.
SOLUTION: We named the program “Go Kids!,” and it includes many facets: nutrition challenges, events to get kids moving, prize giveaways, recipes and healthy eating tips, ideas for parents to inspire their kids to be more active, and many other helpful (and free!) ways to keep Arizona kids healthy.
RESULTS: The program has already taken hold. In just four months, over 1,200 families have signed up. Attendance at the events has been higher than projected, and web hits exceeded 30,000 in three months of the campaign.